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How Disney aided the troops in WWII
Just one day after Pearl Harbor, Walt Disney received his first military contract and began creating promotional reels, war bond advertisements, short training and instructional films, and other WWII materials. Also at this time, he received requests from military units all over the world requesting Disney-designed insignia’s and mascots.
David Lesjak, a former employee and Disney historian says, “Insignia helped build morale. Having a cartoon character you grew up with on your plane or shoulder patch helped remind you of home. In my mind it was a happy diversion from the horrors of war.”
One of the purest expressions of Walt Disney’s genuine patriotism during the war years was his decision to establish a unit devoted to producing customized military unit insignia free of charge for U.S. armed forces and their allies. Headed by the talented draftsman, Hank Porter, whom Walt referred to as a “one-man department,” a unit of 5 full-time artists worked steadily throughout the war, turning out 1,300 insignia.
By far, the single most requested and used Disney character was Donald Duck, who was featured in at least 146 designs. The numerous requests for Donald’s likeness resulted in a wealth of drawings that successfully channeled his irascibility as patriotism and military zeal, often with a comedic flourish.
Next, the character that appeared most was Pluto in about 35. Pluto was popular and his trademark facial expressions made it easy for the artists to incorporate him into a variety of insignia. Goofy followed in popularity at 25 insignia and Jiminy Cricket appeared in 24.
Sometimes a unit had a special design in mind and was seeking a Disney artist’s skill to bring it to life, attaching a rough sketch to their request letter for reference.
The bulk of insignia were designed for Army units and Navy vessels, but occasionally individuals requested their own personal design. These requested were accommodated and executed with the same level of care as an insignia for an entire ship, bombardment group or battalion.
The requested letters were often addressed simply: Walt Disney, Hollywood, California. Once a letter was received in was placed in the queue of pending requests, and the turnaround time was usually 3-4 weeks, though a wait of several months was possible when the insignia unit was particularly swamped.
The procedure for the creation of the insignia design varied, but it typically involved a preliminary pencil drawing in which the image was established, then a full-color pencil version and finally a full-color gouache on art board that would then be forwarded to the requesting unit or party. This would often hang in the unit headquarters and serve as a template for reproducing the emblem on aircraft, tanks, and other military equipment – as well as uniforms and letterheads.
It is difficult today to fully appreciate how it felt for a serviceman to have his unit represented by a Disney-designed insignia. For the generation that fought WWII, Disney character images possessed and iconic heft that has no analog in contemporary animation
A Donald Duck insignia boosted morale, not just because it reminded soldiers of home, but also because it signified that the job they were doing was important enough to be acknowledged by Walt Disney.
The 127th Airborne Engineers/11th Airborne Division’s first insignia was Donald Duck with combat engineer equipment and aviation goggles.
This article and information was printed in the “Voice of the Angels” 11th Airborne Division Association newspaper.
CLICK ON IMAGES TO ENLARGE.
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Military Humor –
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Farewell Salutes –
Dominick Amoscato – Hypoluxo, FL; US Navy, WWII
George E. Bisk – Oaklawn, IL; US Army Air Corps, WWII, Purple Heart
C. Boyd Call – Magna, UT; US Navy, WWII
George “Rudy” Greear – Kingsport, TN; US Navy, WWII, PTO, Quartermaster, USS McCoy Reynolds (DE-440)
James ‘Dick’ Hopkins – Midland, MO; US Army Air Corps, WWII, PTO, Sgt., 11th Airborne Division
Don Kepler – Massillon, OH; USMC, Korea
Donald Klein – Hayward, CA; US Army Air Corps, Japanese Occupation, 11th Airborne Division
Bernard Lipoff – Brooklyn, NY; US Army, Army basketball team
In Memoriam: Amzi R. McClain; Chester, NJ; US Army, WWII, ETO, TSgt., Batt A/721 Field Artillery/66th Infantry Division
William ‘Billy’ Waugh – Bastrop, TX; US Army, Korea, Vietnam, Afghanistan, Green Beret, (Ret. 20 y. Special Forces and 30 y. CIA), Silver Star, 8 – Purple Hearts
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